As head of the PR department, Jones was in chargeof pitching news releases to various media agencies
To calculate the overall expenditure of the company, management needs to know the number of news releases that were sent out andto which daily newspapers, weekly newspapers, and trade publications over the past year. They also need to know how many releases were successfully published. What method should Jones employ to accomplish the desired result?
a. Measurement of production
b. Measurement of message exposure
c. Measurement of audience attitude
d. Measurement of audience action
A
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As a result of the fundamental attribution error, what occurs when regarding the emotional behavior of women and men?
a. Men's anger is attributed to internal factors. b. Women's anger is attributed to internal factors. c. Men's anger is seen as less justifiable. d. Women's anger is attributed to external factors.
This is the most common and familiar, highly compressed audio file format:
a. wav b. MP3 c. MPEG d. both A & B e. all of these f. none of these
"Since the Pegasus, a wide bodied commercial jetliner has been shown to have serious design flaws,
it is reasonable to assume that other wide bodied commercial jetliners, such as the Valkyrie, have serious design flaws," is an example of argument from parallel case. Indicate whether the statement is true or false.
Which of the following statements is false:
A) If you want to see what's in your own Shadow ask yourself what are things that other people conceive as positive things that I can't see myself doing B) If you want to see what's in your own Shadow, if something you do shocks you, or people notices something you do and upsets you that you did that. That's something that it is not in your shadow C) Our task is acknowledgement of the fact that I carry within me all that I wish to repudiate in human kind and I need to be conscious of it that or else it will show up unconsciously D) Projection is the idea that we take part of our shadow and put in someone else, and then we react to that as if it were them