Andrew and his elder sister Susan are watching television. Andrew wants to please Susan, hoping it will encourage her to buy him a skateboard for Christmas. He tunes in to the channel that she likes even though he hates its shows. According to James Lull, which of the following rules did Andrew adopt?

A. tactical rules
B. habitual rules
C. peer rules
D. parametric rules


Answer: A

Communication & Mass Media

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All of the following are rules for properly formatting news releases, EXCEPT: a. All releases should be single spaced b. The dateline includes the city and state where news originated and shouldbe written in all capital letters c. Edit and re-edit your writing until it is easily understood in as few words aspossible

d. The headline and any sub-head should be centered in the middle of thepage.

Communication & Mass Media

_____ means articulating a position with the support of logos, ethos, and pathos.

a. Bargain b. Argument c. Quarrel d. Justification

Communication & Mass Media

Group rarely succeed without leaders

True False

Communication & Mass Media

If you want to get a broad and general overview of a social, cultural, or psychological phenomenon in contemporary society, then an article in a scholarly journal will be most useful

Indicate whether the statement is true or false.

Communication & Mass Media