A(n) ________ is defined as a tangible good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process
A) private brand
B) service variability
C) core product
D) product
E) innovation
D
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The ______________________________ data is the repository of a variety of sales-oriented data, some of which result from recording sales events and some of which originate from activities that do not culminate in completed sales, such as presales activities
Fill in the blank(s) with correct word
A check is a document ordering the bank to pay cash from the depositor's account
Indicate whether the statement is true or false
What would having B Corporation status in the city of Philadelphia do for a company?
a. The company would earn a 15 percent reduction in total corporate taxes. b. It would improve a company’s reputation but earn no monetary incentives. c. It would do nothing. d. The company would earn a $4000 tax credit.
Elmo Inc., a Michigan-based manufacturer of athletic shoes, uses professional athletes in its ad campaigns to help sell its products. This is an example of ________ marketing
A) person B) place C) social D) organization E) internal