To a marketer, cognitive dissonance is synonymous with buyer's regret.
Answer the following statement true (T) or false (F)
True
Cognitive dissonance is the mental conflict that people undergo when they acquire new information that contradicts their beliefs or assumptions. It is also referred to as buyer's regret or buyer's remorse.
You might also like to view...
When a corporation completes a 3-for-1 stock split
a. the ownership interest of current stockholders is decreased b. the market price per share of the stock is decreased c. the par value per share is decreased d. b and c
Tony Pool Chemical Co purchased 144 buckets of chlorine tablets over the Internet from Chemical Inc Then Chemical Inc placed the order with the manufacturer, and the manufacturer then transported the tablets directly to the Tony Pool store
In this case, Chemical Inc is an example of a ________. A) drop shipper B) truck jobber C) rack jobber D) full-service wholesaler E) cash-and-carry wholesaler
In an inductive outline, the most important information should be
a. placed at the beginning of the message. b. placed anywhere in the message that seems most appropriate. c. placed after giving adequate information to the receiver to mentally prepare for the main news. d. introduced after a brief pleasantry.
The first federation representing unions from multiple industries and occupations was known as _________________________________________.
Fill in the blank(s) with the appropriate word(s).