There are several types of retail stores, each offering a different product assortment, service level, and price level, according to the shopping preferences of its customers. Name eight types of retailers. For each type, indicate the level of service, price level, and width of product assortment.
What will be an ideal response?
See Exhibit 13.2.
| Type of Retailer | Service Level | Assortment | Price Level |
| Department store | moderately high to high | broad | moderate to high |
| Specialty store | high | narrow | moderate to high |
| Supermarket | low | broad | moderate |
| Convenience store | low | medium/narrow | moderately high |
| Drugstore | moderate/low | medium | moderate |
| Discount store | moderate/low | medium/broad | moderately low to low |
| Warehouse club | low | broad | low/very low |
| Off-price retailer | low | medium/narrow | low |
| Restaurant | low/high | narrow | low/high |
Business
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