One reason demographic variables are the most popular bases for segmenting customer groups is because they ________
A) create smaller segments
B) create more easily accessible segments
C) do not involve stereotypes
D) are easier to measure than other variables
E) involve fewer attributes to consider
D
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Which of the following is/are true regarding setting goals and strategies for a charitable organization?
a. obtain sufficient resources to fund operations b. not pursue profits or wealth increases as goals. c. direct efforts toward providing services to constituencies d. all of the above are true e. none of the above are true
The standard quantity or standard hours allowed refers to the amount of the input that should have been used to produce the actual output of the period.
Answer the following statement true (T) or false (F)
Which sentence contains the present participle of the regular verb calculate?
A) Christine is calculating the contract total. B) Christine calculates all figures carefully. C) Christine calculated all financial statement figures last week. D) Christine has calculated all previous statements with 100 percent accuracy.
Product placement builds a stronger/emotional connection with consumers because the brand is used by a favorite character.
a. True b. False