The last stage in the development of any advertising campaign is
A. creating the advertising platform.
B. developing the media plan.
C. creating the advertising message.
D. evaluating the effectiveness of advertising.
E. defining the advertising objectives.
Answer: D
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Under the First Amendment, commercial speech is:
A. subject to strict scrutiny just like political speech. B. completely unregulated unless it is put in writing. C. completely suppressed regardless of it being misleading or truthful. D. subject to intermediate scrutiny unlike political speech.
A change from FIFO to LIFO in a period of rising prices will
a. decrease both the current ratio and the inventory turnover ratio. b. increase both the current ratio and the inventory turnover ratio. c. increase the current ratio and decrease the inventory turnover ratio. d. decrease the current ratio and increase the inventory turnover ratio.
Molly has had repeated positive experiences with her local coffee shop. They suggest new flavors, call her by her first name, and donate to a local charity that Molly supports. Molly's experiences, as a result, contribute to the firm's CRM _______.
A. organizational culture B. customer cost C. value equation D. customer satisfaction
The PJC department of McIntyre Company shows gross sales of $730,600 for computer supplies and $934,900 for general office supplies. It has determined that computer supplies cost $534,000 and that general office supplies cost $391,400. What is the total gross profit for the PJC department?
A. $934,900 B. $754,000 C. $1,590,900 D. $740,100