Which of the following is an approach to message reinforcement that maintains awareness, reduces copy wear-out, and is cost-efficient?
A) benchmarking
B) bundling
C) pulsing
D) cobranding
E) brand encoding
C
You might also like to view...
Answer the following statements true (T) or false (F)
1. Telecommuting has been found to enhance employee satisfaction and performance. 2. Over the past 10 years, business crime has all but disappeared, thanks to technological oversight. 3. George is developing a new employee schedule for his lawn care service due to the increase in business during the summer. While doing this, George is involved in organizing. 4. Susan, a district manager for a large retail chain, is comparing the goals of her stores with recent sales. She knows that two stores are underperforming, so she plans on meeting with those managers to discuss corrective action; this process is the controlling managerial function. 5. Martina recently met with her manager, Omari, who spent time motivating her by showing Martina how important she is to the company's success. Martina is now excited to do her part to help the company achieve its goals. Omari was performing the management function known as leading.
Management is requiring employees at Sentac Enterprises to attend a presentation by your consulting firm about how to prevent sexual harassment in the workplace. What technique should you use to get the audience interested in the presentation?
a. Open your presentation with "Thirty-five percent of employees at Sentac Enterprises say that in the last six months, they have felt uncomfortable in a work situation because of a sexual comment by a colleague.". b. Thank your audience in advance for their time. c. Tell a sexually explicit joke as an example of what not to do to prevent sexual harassment. d. None of the above
To manage diversity you should replace inflexibility and intolerance with:
A. discipline and segregation. B. fear and distance. C. care and concern. D. adaptability and acceptance.
Explain the role of the International Monetary Fund (IMF) in promoting international economic cooperation and stable growth.
What will be an ideal response?