Advertising, and sales promotion are the most productive promotion tools to use for routine decisions.
Answer the following statement true (T) or false (F)
True
The promotional mix depends on the type of buying decision—for example, a routine decision or a complex decision. For routine consumer decisions like buying toothpaste, the most effective promotion calls attention to the brand or reminds the consumer about the brand. Advertising, and especially sales promotion, are the most productive promotion tools to use for routine decisions. See 15-7d: Type of Buying Decision.
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The numerator in the earnings per share calculation is
A) only the amount available to common shareholders. B) net income attributable to common shareholders. C) net income minus declared preferred stock dividends. D) All of these answer choices are correct.
Answer the following statements true (T) or false (F)
1. As long as the same person deposits customer checks and makes the journal entry to customer accounts, there will be good internal control over cash receipts. 2. A basic procedure of internal control over cash receipts is that the deposit of the cash and the recording of the receipts into the journal should be separated. 3. When a lock-box system is used, a bank employee empties the box daily and records the deposits in the company's journal. 4. When a lock-box system is used, customers send their checks to a post office box that belongs to a bank.
Kari, a real estate agent, assures Linc that a certain parcel of commercial property fronts on the most highly trafficked street in Metro City. Linc buys the property and then discovers that the street has no more traffic than any other in its vicinity. Linc is most likely a victim of A) opinion
B) fraud. C) mistake. D) nothing.
Business risk is affected by a firm's operations. Which of the following is NOT directly associated with (or does not directly contribute to) business risk?
A. Demand variability. B. Sales price variability. C. The extent to which operating costs are fixed. D. The extent to which interest rates on the firm's debt fluctuate. E. Input price variability.