What is mass communications? How and why does it differ from other forms of communication?
What will be an ideal response?
A satisfactory answer would note that mass communication occurs when a mass of people are communicated with by a single communicator in a one-way process; a better answer would note the importance of symbolism and deal with the Church as an early form of mass communication, while an outstanding answer would do all this and relate to McLuhan and the importance of branding campaigns as a form of organizational communication, providing examples.
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Leading "big-box" stores, such as Walmart and Target, now dominate the retail scene. However, even "small-box" stores like Dollar General, are thriving in the current economic environment. All three retailers are considered ________
A) convenience stores B) discount stores C) full-service retailers D) designer shops E) specialty stores
Whether a cost behaves as a fixed cost or as a variable cost depends upon the:
A. significance of the dollar amount of the cost. B. cost structure of the company. C. activity base used. D. industry
The benefit of a vivid, engaging, and convincing strategic vision is NOT its ability to
A. help an organization prepare for the future. B. reduce the risk of rudderless decision making by managers at all levels of the organization. C. help company personnel understand the logic of the company's business model. D. crystallize top management's own view about the company's long-term direction. E. unite company personnel behind managerial efforts to get the company moving in the intended direction.
Cameroon Corp. manufactures and sells electric staplers for $16 each. If 10,000 units were sold in December, and management forecasts 4% growth in sales each month, the dollar amount of electric stapler sales budgeted for February should be:
A. $160,000 B. $187,177 C. $179,978 D. $173,056 E. $166,400