Media effects that we easily observe, such as people cheering for a team when watching a football game on TV, are known as:

a. process effects
b. baseline effects
c. visible effects
d. manifested effects


d. manifested effects

Communication & Mass Media

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Distinguish figures and tropes Tropes are different than figures because __________.

A. tropes use different or novel definitions of words while figures use different or novel ordering of words B. figures create wonderful mental images while tropes deal with concrete meanings C. figures are concerned with numerical values while tropes deal with language D. tropes and figures are the same thing E. none of these choices

Communication & Mass Media

Ageism is not considered discrimination

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is/are a search engine?

a. Google b. Wikipedia c. a database d. all of the above

Communication & Mass Media

The system where Hollywood studios made actors into celebrities with the purpose of increasing movie audiences was called

A) the star system. B) the studio system . C) block booking. D) vertical integration.

Communication & Mass Media