When advertisements are used at special intervals with none in-between, which media budgeting method is being used?
A) continuous
B) gross impressions
C) pulsating
D) flighting, or discontinuous
D
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When the trademark is a descriptive term, ________.
A. protection exists only if a claimant proves that the term conveys to consumers a secondary meaning of association with the claimant B. courts are unwilling to allow the term for trademark protection C. courts routinely treat the term as distinctive to legal merit D. it qualifies for trademark protection automatically and functions as the common descriptive name of a product class
Chase Company's new product is expected to have a sales price of $16 and variable unit price of $8 . Fixed costs are expected to be $560,000 . What is the break-even point in units?
a. 56,000 b. 70,000 c. 37,333 d. 80,000
A(n) ________ plan is developed to assess and manage project risks.
What will be an ideal response?
Which of the following is not true regarding the linear programming formulation of a transportation problem?
a. Costs appear only in the objective function. b. The number of variables is (number of origins) x (number of destinations). c. The number of constraints is (number of origins) x (number of destinations). d. The constraints' left-hand side coefficients are either 0 or 1.