Discuss the purpose of coupons in sales promotion.
What will be an ideal response?
Coupons reduce a product's price and aim to prompt customers to try new or established products, increase sales volume quickly, attract repeat purchasers, or introduce new package sizes or features. Savings are deducted from the purchase price. Coupons are the most widely used consumer sales promotion technique. Print advertisements with coupons are often more effective at generating brand awareness than print ads without coupons. Coupons reward current product users, win back former users, and encourage purchases in larger quantities.
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Which of the following is an example of a validity check?
A. The computer ensures that a numerical amount in a record does not exceed some predetermined amount. B. After data for a transaction are entered, the computer sends certain data back to the terminal for comparison with data originally sent. C. As the computer corrects errors and data are successfully resubmitted to the system, the causes of the errors are printed out. D. The computer flags any transmission for which the control field value did not match that of an existing file record.
A company purchased equipment for $150,000 by paying $50,000 and signing a $100,000 note payable. The entire $150,000 is reported as a cash outflow in the financing section of the statement of cash flows.
Answer the following statement true (T) or false (F)
Statistical correlation studies of returns of the three key financial assets indicates that
A) there is strong positive correlation among their returns. B) it makes sense to hold Treasury bonds and Treasury bills together, but not stocks. C) holding a portfolio of all three assets increased return and decreased risk. D) there is rather poor correlation among their returns.
Lucinda is married and filing a separate return. Her taxable income is $73,111. Find her tax liability by using the Tax Table, Exhibit 18-3 from your text
A) $10,061 B) $14,138 C) $10,656 D) $12,694