Who among the following determines what finally appears as earned media coverage?

a. PR practitioners and the organizational spokesperson
b. PR practitioners and reporters
c. reporters and editors
d. the organizational spokesperson and the reporter


c. reporters and editors

Communication & Mass Media

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The __________ case, which dealt with a radio station playing a comedy routine that contained vulgarities, resulted in stations restricting indecent material to late at night

Fill in the blank with correct word

Communication & Mass Media

The three general strategies to gain information and reduce the level of uncertainty are

A) passive, aggressive, and active. B) passive, active, and interactive. C) passionate, aggressive, and interactive. D) passive, active, and intercultural.

Communication & Mass Media

The question-and-answer mode of delivery is a specialized instance of which mode? 

A. Memorized B. Manuscript C. Impromptu D. Extemporaneous

Communication & Mass Media

_____ refers to putting one’s needs or desires on hold to attend to the needs of his or her partner or the relationship.

a. Sacrifice b. Honor c. Sufferance d. Toleration

Communication & Mass Media