How do power differences between speakers and listeners influence context? Identify one specific situation where the audience are in a higher-power position and one situation where the speaker is in a higher-power position.

Fill in the blank(s) with the appropriate word(s).


Answer will vary

Communication & Mass Media

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There are three ways to gather information when determining the characteristics of your

audience. They are A) examination, discussion, opinion-poll B) spying, intrusive questioning, ease dropping. C) observation, interviews, and questionnaires. D) observation, intrusive questioning, examination

Communication & Mass Media

There is little evidence that nonverbal behavior is more trustworthy than verbal communication.

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following does not illustrate how a society exaggerates natural gender signals?

a. neck rings b. breast implants c. tattoos d. corsets and bustles

Communication & Mass Media

IMC is different from mass marketing because ________

A) IMC targets mass audiences using databases B) mass marketing favors the use of new media C) IMC practitioners emphasize customer-preferred media D) A and B E) A and C

Communication & Mass Media