Marketing is both a set of activities performed by organizations and a social process.
Answer the following statement true (T) or false (F)
True
We can view marketing in two ways: from a micro view as a set of activities performed by organizations and from a macro view as a social process.
You might also like to view...
A price reduction offered to buyers who purchase product in multiple units or above a specified dollar amount is termed a ______ discount.
A. trade B. cash C. seasonal D. quantity
Using concentrated marketing, the marketer goes after a ________ but ________ consumer segment
A) small; undefined B) small; well-defined C) large; well-defined D) large; undefined E) medium-sized; local
Trevorrow Corporation manufactures and sells a single product. The company uses units as the measure of activity in its budgets and performance reports. During June, the company budgeted for 5500 units, but its actual level of activity was 5460 units. The company has provided the following data concerning the formulas used in its budgeting and its actual results for June:Data used in budgeting: Fixed element per monthVariable element per unitRevenue - $28.00? Direct labor$0 $3.50?Direct materials 0 9.60?Manufacturing overhead 38,600? 1.20?Selling and administrative expenses 24,200? 0.30?Total expenses$62,800? $14.60??Actual results for June: Revenue$158,886?Direct labor$18,578?Direct materials$50,166?Manufacturing
overhead$45,057?Selling and administrative expenses$25,933??The overall revenue and spending variance (i.e., the variance for net operating income in the revenue and spending variance column on the flexible budget performance report) for June would be closest to: A. $8788 F B. $8252 F C. $8788 U D. $8252 U
Define operations management. Will your definition accommodate both manufacturing and service operations?
What will be an ideal response?