Company newsletters, informational e-mails, and message board postings are examples of
A) sales promotion literature.
B) brand culture development channels.
C) consumer-generated marketing.
D) employee relations communication.
E) product test marketing channels.
D
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Under the exclusionary rule
A. judges who have handled previous cases involving the defendant currently before them at trial must excuse themselves due to possible preformed biases. B. potential jurors who show an obvious bias may not serve on a jury in order to make sure trials are as fair as possible. C. illegally obtained evidence may not be introduced at trial. D. a sole proprietor's business records may not be seized even if pursuant to a warrant if they are considered personal papers.
What are the two types of locus of control?
A. reciprocal and outermost B. interior and exterior C. internal and reciprocal D. internal and external
Chase Company's new product is expected to have a sales price of $16 and variable unit price of $8 . Fixed costs are expected to be $560,000 . What is the break-even point in units?
a. 56,000 b. 70,000 c. 37,333 d. 80,000
A trade discount is:
A. A term used by a seller to describe a cash discount granted to customers for prompt payment. B. Also called a rebate. C. A reduction in price for prompt payment. D. A term used by a purchaser to describe a cash discount given to customers for prompt payment. E. A reduction in selling price below the list price.