Due to the formal and hierarchical nature of most organizations, it is generally expected that the flow of messages within the organization will be ___________

A. horizontal
B. longitudinal
C. vertical
D. informal
E. characterized by high fidelity


ANS: c

Communication & Mass Media

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During the general election period you interview Tom Tillson, a Democratic candidate for governor, on Questions and Responses. You have been running Questions and Responses” as a one-hour news interview program every Sunday morning for the last seven years. The next day, Michelle Fuller, who is running as a Republican for governor, calls you and says, “Since you put my opponent on the air for free, you must do the same for me.” Is she correct? Why or why not?

What will be an ideal response?

Communication & Mass Media

Instead of saying, "I'm bored with this conversation," you say, "It's getting late and I have to get up

early tomorrow." The second statement, which allows you to express a desire without offending someone, is a(n) __________ message. Fill in the blanks with correct word

Communication & Mass Media

The press's guarantee of freedom, as well as all people's right to free speech, is set out in which amendment to the U.S. Constitution?

A. First B. Fourteenth C. Fifth D. Fourth

Communication & Mass Media

All of the following are true of using opinion EXCEPT

A) you must use the exact words of the speaker. B) you should briefly cite the expert's qualifications unless you know your audience is familiar with the person. C) you should briefly cite when and where the expert made the statement. D) you should follow the quotation with a brief comment about the statement's relevance to your point.

Communication & Mass Media