Which kind of marketing involves sending an offer, announcement, reminder, or other item to a person at a particular postal address?

A) kiosk marketing
B) direct digital marketing
C) mass marketing
D) direct-mail marketing
E) telephone marketing


D

Business

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Which of the following is not one of the factors listed in the text for why integrative negotiation is difficult to achieve?

A. the belief an issue can only be resolved distributively B. longtime perspectives C. the mixed-motive nature of most bargaining situations D. the history of the relationship between the parties

Business

How should an efficiency variance that is material in amount be treated at the end of an accounting period?

a. Reported as a deferred charge or credit b. Allocated among work in process inventory, finished goods inventory, and cost of goods sold c. Charged or credited to cost of goods manufactured d. Allocated among cost of goods manufactured, finished goods inventory, and cost of goods sold

Business

An increase in contribution margin per unit can be created by an ________ in sales price per unit and a ________ in variable costs per unit.

A) increase, decrease B) decrease, increase C) increase, increase D) decrease, decrease

Business

For tax purposes, small businesses may expense the first $250,000 of equipment expenditures, rather than having to allocate their costs over a number of years

Indicate whether the statement is true or false

Business