List and discuss the key fundamentals of a successful media pitch
What will be an ideal response?
• First, do your homework. Every public relations writing assignment begins with research; that's particularly important with respect to pitching.
• Second, personalize. The best pitches are directed personally to one particular reporter and tailored to his or her interests.
• Third, be polite and honest. Be up front and explain who you are and what the client campaign is all about. Be honest, and don't "spin."
• Fourth, localize. Reporters report locally, so they prefer local news.
• Fifth, use celebrities. Like it or not, celebrities sell.
• Sixth, be creative. Your pitch must stand out from the rest.
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Distinguish between attitudes and beliefs.
What will be an ideal response?
While promotion does not create needs, it does capitalize on them.
Answer the following statement true (T) or false (F)
Which of the following is a true statement regarding SFAS No. 95?
a. It requires all non-cash investing and financing transactions be reported in the body of the cash flow statement. b. It requires all non-cash investing and financing transactions be reported as a supplement to the cash flow statement, either in a schedule or in a narrative format. c. Only cash transactions are reported on the cash flow statement. d. Only operating transactions are reported on the cash flow statement.
A decrease in the domestic interest rate shifts the expected return schedule for ________ deposits to the ________ and causes the domestic currency to depreciate
A) domestic; right B) domestic; left C) foreign; right D) foreign; left