Scott’s (2008) ERI model includes three elements: emotions, __________, and intuition.
Fill in the blank(s) with the appropriate word(s).
reason
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Generally, effective listeners are effective managers
Indicate whether the statement is true or false
Cause marketing is ________
A) prohibited by the American Marketing Association B) marketing that causes public relations problems for an organization C) another name for advertising D) promotion of an organization's products E) promoting your company by addressing a social need
An example of how identity is __________ occurs when a male's identity changes as he grows from a baby boy to a teenager to a young man to a middle-aged man and then to an old man
Fill in the blanks with correct word
The best PR campaign plans are thought of and described as which one of the following?
a. directional b. a linear path c. dynamic d. a map