The attributes a consumer considers important about a certain product are referred to as
A. the information set.
B. product standards.
C. the evoked set.
D. consumer criteria.
E. evaluative criteria.
Answer: E
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The supply chain management opportunity called postponement involves delaying deliveries to avoid accumulation of inventory at the customer's site
Indicate whether the statement is true or false
Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is
A. a decrease in most countries' GDPs and a renewal of nationalism. B. global competition among global companies for global customers. C. a more aggressive attitude towards initiating international tariffs and quota systems. D. an increase in economic protectionism and a decline in free trade. E. an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.
Statistics indicate that over half of the world output now comes from emerging markets. This is leading to a(n) ________ of living standards across the globe and is changing the face of business.
A. divergence B. expansion C. convergence D. contraction
Griffith Manufacturing ships 40 crates of goods by Trusty Shipping, a common carrier. Trusty offers Griffith a shipping rate of $725 for a limited liability of $5,000 or a rate of $975 for full liability for any harm to the goods. Griffith chooses the $725 rate. In transit, Trusty's driver has an accident during an ice storm and all of Griffith's goods are destroyed, causing a loss of $12,000. If
Griffith sues Trusty, A) Trusty will be liable for only $5,000 because a common carrier is allowed to limit its liability by contract. B) Trusty will be liable for the full $12,000 because common carriers have strict liability. C) Trusty will automatically be liable for the full $12,000 under the Carmack Amendment. D) Trusty is subject to normal bailment rules and can escape liability for any damage to the goods by proving that it exercised due care of the property and that the loss was caused by an act of God.