The ________ index is calculated using the formula based on hierarchical set of customer response effects: Exposed to Ad X Aware of Ad X Comprehend the Ad X Intend to Buy X Buy the Product
A) customer response
B) marketing benefit
C) market penetration
D) brand awareness
E) market share
A
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Which of the following would be added to net income in computing cash flows from operating activities?
A) an increase in accounts receivable B) an increase in inventories C) a decrease in deferred taxes payable D) a decrease in prepaid expenses
What is the overall term for the investigative technique that includes gathering evidence through data mining, audits, computer searches, net worth calculations, and financial statement analysis?
a. Documentary evidence b. Testimonial evidence c. Physical evidence d. Personal observation
Multinational companies that contract with factories in countries such as Sudan and Pakistan should ensure that ______.
A. children are not employed in these factories B. cost of production is maintained at low levels using whatever means necessary C. children do not work more than 70 hr per week D. children employed in these factories have appropriate safety equipment
Lobbyists do all of the following EXCEPT ________
A) act as a link, or conduit, for a client's sales staff B) advocate for or against pending legislation with members of Congress C) interpret government actions for a client and client actions for a legislator D) extend the rights of lawyers to be lobbyists