All of the following measure the audience for Internet advertising except:

a) comScore
b) Nielsen//NetRatings
c) Arbitron
d) Audit Bureau of Circulations


c

Communication & Mass Media

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Rosa listens to a review of her most recent play. “It sagged a little in the middle, but the ending was phenomenal,” says the critic. “What a terrible review!” thinks Rosa. Rosa is suffering from ______.

a. message overload b. selective listening c. conversational narcissism d. the listening gap

Communication & Mass Media

If Heather tells others about ideas Patrick shared with her in an initial conversation, she is scaling up to the 2nd degree of separation.  

Answer the following statement true (T) or false (F)

Communication & Mass Media

Both voice and non-verbal body-language are used to add meaning to a speech.

a. true b. false

Communication & Mass Media

Explanations can be used for proof, but not for clarification

Indicate whether the statement is true or false

Communication & Mass Media