The journalistic value of ______ represents the idea politicians should serve the public good and not their own interests.

A. ethnocentrism
B. altruistic democracy
C. responsible capitalism
D. moderatism


B. altruistic democracy

Communication & Mass Media

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A receiver's perception of a message is dependent on his or her past experiences, attitudes, beliefs, and values

Indicate whether the statement is true or false

Communication & Mass Media

If your mother gives you a kiss goodbye, this is considered a first-order reality

Answer the following statement(s) true (T) or false (F)

Communication & Mass Media

The three persuasive appeals are

A) logical, personal and mystical. B) personal, ethical and logical. C) psychological, mystical and logical. D) psychological, logical and personal.

Communication & Mass Media

Why is communication an art rather than a science?

a) Because effective communication involves understanding the unique nature of different audiences and selecting strategies to adapt to that uniqueness. b) Because effective communication means having a large repertoire of communication behaviors. c) Because effective communication involves learning appropriate recipes for success and applying them when circumstances warrant. d) Because effective communication means finding out what the audience wants and giving them what they want.

Communication & Mass Media