MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by the use of MIS in a primary activity?
A. Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status.
B. A system for the sales and marketing departments to track specific sales targets and follow up processes.
C. An easy electronic survey, similar to the survey monkey, to be sent to the customer right after a service was completed.
D. Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
Answer: D
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