Explain the importance of product offering in creating a marketing mix
What will be an ideal response?
ANSWER: The product offering, the heart of an organization's marketing program, is usually the starting point in creating a marketing mix. A marketing manager cannot determine a price, design a promotion strategy, or create a distribution channel until the firm has a product to sell. Moreover, an excellent distribution channel, a persuasive promotion campaign, and a fair price have no value when the product offering is poor or inadequate.
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What approach to job design is likely to be most productive for knowledge workers:
a. strict demarcation between roles b. worker involvement in crafting their own jobs c. trade union involvement d. Taylorist separation of conception from execution
Which of the following would be part of the bankruptcy estate of a debtor?
A) interest in jewelry worth $1,000 B) unmatured life insurance policy owned by the debtor C) interests in wrongful death benefits D) interest of $3,500 in a motor vehicle
A(n) ______________________________ is the general term to describe the summation of data that would not normally be totaled except for control purposes.
Fill in the blank(s) with the appropriate word(s).
Categorical data can be graphically represented by using a(n)
a. histogram b. frequency polygon c. ogive d. bar chart