A field interview:

A. occurs spontaneously without prior planning by the interviewer.
B. is most effective when conducted over the telephone or e-mail.
C. is most effective when the interviewer can draw on terminology, issues, and themes introduced into the conversation by the respondent.
D. is rigidly structured with the interviewer asking the same set of questions of each respondent.
E. is a simple linear process of asking questions and getting answers.


Answer: C

Communication & Mass Media

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