Which of the following is true of improving cost efficiency of the marketing process?
A) If a business does not make products available at customers' preferred points of purchase, it lowers the cost of the transaction.
B) For undifferentiated products, customers' transaction costs are high even when availability is unrestricted.
C) The more undifferentiated a product is, the greater its perceived value.
D) Customer value can be increased by lowering the cost of reaching customers.
E) The general assumption is that the more intermediaries a channel system has, the lower the total cost of purchase.
D
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______ are the foundation of a business, and the way they work and behave makes or breaks a business.
What will be an ideal response?
An understatement of year 1's beginning inventory will
a. cause year 2's gross margin to be overstated. b. cause year 1's cost of goods sold to be understated. c. cause year 2's gross margin to be understated. d. have no effect on year 1's gross margin.
Expanded trade is also linked with the creation of more and _________ jobs.
Fill in the blank(s) with the appropriate word(s).
Effective business communicators use a confident, competent tone in their messages but avoid sounding arrogant
Indicate whether the statement is true or false