Club membership programs that are open to everyone who purchases a product or service ________
A) are more powerful long-term loyalty builders than limited-membership clubs
B) will not help a company attract customers from competitors
C) prevent those with only a fleeting interest in a company's products from joining
D) are useful for building a database of customers but are not very good as long-term loyalty builders
E) are useless unless there are fees and membership conditions
D
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Which two organizations are working together to harmonize financial reporting worldwide?
a. FASB and IASB b. GAAP and FASB c. SEC and FASB d. EU and SEC
Trading on the equity is likely to be a good financial strategy for stockholders of companies having:
a. Cyclically high and low amounts of reported earnings. b. Steadily declining amounts of reported earnings. c. Volatile fluctuations in reported earnings over short periods of time. d. Steady amounts of reported earnings.
Most businesses focus the majority of their marketing efforts toward managing the ________
A) legal environment B) internal environment C) microenvironment D) macroenvironment E) economic environment
Mary, a U.S. citizen, owned 25% of the stock of Floran Corporation, an electing S corporation. At the time of her death, the Floran stock may go to all the following without affecting the S election except
A. a small business trust. B. a testamentary trust. C. her estate. D. a charitable remainder unitrust.