Explain the concept of the high/low strategy. Why is this an attractive strategy to marketers?
What will be an ideal response?
A high/low pricing strategy relies on the promotion of sales, during which prices are temporarily reduced to encourage purchases. A high/low strategy is attractive because it attracts two distinct market segments: those who are not price sensitive and are willing to pay the "high" price and more price-sensitive customers who wait for the "low" sale price. High/low sellers can also create excitement and attract customers through the "get them while they last" atmosphere that occurs during a sale.
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Indicate whether the statement is true or false
What is involved in pollution prevention? Give at least one example
What will be an ideal response?
Which of the following is true of cost-benefit analysis?
A) It supports only short-run decision making. B) It considers quantitative costs and benefits, not qualitative. C) It conveys that the benefits from a project should exceed its costs. D) It supports only long-run decision making.
What are Life Principles and what should one consider when developing his or her own Life Principles?