PolkaPuff Inc is an online apparel company that allows its employees, customers, vendors, stylists, and fashion bloggers to provide reviews on its products, discuss a particular fashion trend, and post apparel and accessories designs that can be potentially commercialized. This has helped the company promote its products, keep a check on customer service, and follow fashion trends by mostly using
resources outside the business. Which of the following does this scenario best illustrate?
A. Service offshoring
B. Liquidating
C. Crowdsourcing
D. Bootlegging
C
The scenario best illustrates crowdsourcing. Crowdsourcing refers to using resources and
people outside of the business itself to convey a message, complete a task, and achieve other
goals.
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