Answer the following statements true (T) or false (F)

Question

1. Strategic goals focus on objectives for the organization as a whole.
2. Operational goals are set by middle managers and focus on the actions needed to achieve strategic goals. 
3. The operating plan defines the course of action needed to achieve a stated goal. 
4. A marketing plan is an example of an action plan.

Answer 1

1. TRUE
Strategic goals are set by and for top management and focus on objectives for the organization as a whole.
2. FALSE
Tactical goals are set by and for middle managers and focus on the actions needed to achieve strategic goals.
3. FALSE
The goal should be followed by an action plan, which defines the course of action needed to achieve the stated goal, such as a marketing plan or sales plan. The operating plan, which is typically designed for a 1-year period, defines how you will conduct your business based on the action plan; it identifies clear targets such as revenues, cash flow, and market share.
4. TRUE
A goal should be followed by an action plan, which defines the course of action needed to achieve the stated goal, such as a marketing plan or sales plan.