Southwest Airlines began its no frills, no meals strategy in the late 1960s as a direct assault on the major carriers of the day. What type of competitive action does this represent?
A. A strategic action because it includes a refinement of an existing strategy.
B. A strategic action because it was a breakthrough innovative offer.
C. A tactical action because it is a refinement of an existing strategy.
D. A guerrilla offensive because it is fast and will surprise its rivals.
Answer: C
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