The advertising plan picks up where the marketing plan leaves off.
Answer : Building the goals that have been established for the advertising program. Ad plan typically incorporates rationale for a proposed budget and plan for conducting research
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A foreign currency trader who works for a bank is assigned a position limit that stipulates the amount of buying and selling that can be conducted in a given currency.
a. True b. False
International strategy helps firms to make choices about how to deploy scarce resources to achieve their international objectives.
Answer the following statement true (T) or false (F)
When Google announced that it was developing software for cell phones, the company showed that it was ________ its sources of income
a. diversifying b. risking c. merging d. factoring
Answer the following statements true (T) or false (F)
1. Myrdal Boots can take a cash discount but has to borrow money from the bank to do so. The bank offers a 12% interest rate. The terms of the cash discount are 3/10, net 90. Because of this, Myrdal Boots should borrow from the bank to take the discount. 2. Even during slack loan periods, banks will never loan out money at an interest rate lower than the prime rate because the prime rate is their best rate. 3. The lender's primary concern is whether the borrower's capacity to generate accounts receivables is sufficient to liquidate the loan as it comes due. 4. The London Interbank Offered Rate (LIBOR) is used to set a base lending rate for some U.S. domestic corporate loans. 5. Although the prime rate is the rate that U.S. banks charge their most credit-worthy customers, the prime rate is normally higher than the London Interbank Offered Rate (LIBOR).