Which of the following is NOT a reason the marketing program should build customer equity?
A. Expected profits depend on customer equity.
B. Profit growth comes from customers.
C. Customers are the source of revenue.
D. Marketing strategies do not contribute to customer equity.
E. Firms expect financial returns.
Answer: D
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Fundamentally, hyphens show ________________
a. direction b. action c. opposition d. connection
Jessica was a former employee of Mark. When potential employers called Mark for a reference about Jessica, he stated she was not a very good worker and had been fired for excessive absences. He said he had reason to believe Jessica was on drugs, but he wasn't absolutely certain. Jessica learned what Mark was saying and sued him. In most states A) under the qualified privilege rule, it was legal
for Mark to say what he said if it was true and Mark was not motivated by ill will. B) it was legal for Mark to say what he said, since courts have consistently ruled that former employers are immune from lawsuits for giving references. C) it was not proper for Mark to say what he said, since courts have consistently ruled that former employers should not give references over the telephone or in writing without the former employee's written authorization. D) though it was proper for Mark to talk about Jessica's work-related history, he should have refrained from talking about her potential drug use.
How do insurers classify annuities to describe their benefits?
What will be an ideal response?
True or False A portfolio manager was analyzing the price-earnings ratio for this year's performance. His boss said that the average price-earnings ratio was 20 for the many stocks, which his firm had traded, but he felt that figure was too high. The portfolio manager randomly selected a sample of 50 P/E ratios and found a mean of 18.17 and standard deviation of 4.60 . Assume that the population
is normally distributed and test at the 0.01 level of significance. The decision is: Because the test statistic t = 2.81 is greater than 2.33, reject H0 . At the 0.01 level, the sample data suggest that the average P/E ratio for the stocks is less than 20. Indicate whether the statement is true or false