One FTC industry guide specifies that an advertising endorsement must always reflect the honest beliefs of the endorser
a. True
b. False
a
Communication & Mass Media
You might also like to view...
Incompatible goals do not create problems. HOW people deal with the incompatible goals does create problems
Indicate whether this statement is true or false.
Communication & Mass Media
For best results, goals should be
a. very easy b. easy c. moderately difficult (page 203 left) d. very difficult
Communication & Mass Media
Which of the following statements is not a way to generate Deception Guilt in someone:
A) The deceit is totally selfish and target derives no benefit B) If the Target (receiver) is suspicious or known to be tough to fool C) The target (receiver) is personally acquainted with the liar D) The deceit is unauthorized
Communication & Mass Media
A rejection response conveys the idea that you or your ideas are worthwhile
Indicate whether the statement is true or false.
Communication & Mass Media