One FTC industry guide specifies that an advertising endorsement must always reflect the honest beliefs of the endorser

a. True
b. False


a

Communication & Mass Media

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Incompatible goals do not create problems. HOW people deal with the incompatible goals does create problems

Indicate whether this statement is true or false.

Communication & Mass Media

For best results, goals should be

a. very easy b. easy c. moderately difficult (page 203 left) d. very difficult

Communication & Mass Media

Which of the following statements is not a way to generate Deception Guilt in someone:

A) The deceit is totally selfish and target derives no benefit B) If the Target (receiver) is suspicious or known to be tough to fool C) The target (receiver) is personally acquainted with the liar D) The deceit is unauthorized

Communication & Mass Media

A rejection response conveys the idea that you or your ideas are worthwhile

Indicate whether the statement is true or false.

Communication & Mass Media