To effectively communicate with a public, it is important to recognize that ________
A) most publics have the same needs
B) many publics are most interested in the technology you use
C) all publics have their own special needs and require different types of communication
D) all publics have overlapping organizational needs
C
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Marketing of high-tech products requires less emphasis on specialized information and more emphasis on image
Indicate whether the statement is true or false
On July 1, 2018, Mason & Beech Services issued $33,000 of 10% bonds that mature in five years. They were issued at par. The bonds pay semiannual interest payments on June 30 and December 31 of each year. On December 31, 2018, what is the total amount paid to bondholders?
A) $1650 B) $3300 C) $825 D) $1100
Digital coupons are the slowest growing coupon segment because consumers are concerned about privacy issues and spamming
Indicate whether the statement is true or false
An advertisement that emphasizes crash test ratings appeals to the audiences' desire for _____
A) self-esteem B) love C) safety D) belonging E) self-actualization