If a speaker follows Abraham Lincoln's advice to "Speak so that the most lowly can understand you, and the rest will have no difficulty," which principle of effective word choice is applied?
a. accuracy
b. simplicity
c. coherence
d. language intensity
b. simplicity
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Thinking of your audience according to the cultural populations they represent is ________
A) ?sexist and racist. B) ?perceiving their motivations. C) ?demographic analysis D) ?ethnic salience E) ?psychological profiling.
A person's ability to lead is dependent on his or her ability to develop and maintain constructive relationships
Indicate whether this statement is true or false.
Instead of bragging in one's body copy, a better approach is to:
a. Employ a rational approach toward the product b. Tell your readers what' your product will do for them c. Rely more heavily on visual elements d. Create a bullet list of benefits
The study of personal space and distance is known as:
A. kinesics B. proxemics C. chronemics D. haptics