Kyle, an Australian student, uses the Internet regularly to do research for projects. His Bolivian friend, Diego, instead goes to a local library to use books. Social scientists refer to this difference in access to communication technology as

A. norms.
B. low-power-distance.
C. the digital divide.
D. ethnocentrism.


Answer: C

Communication & Mass Media

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In deciding the false advertising suit brought by POM Wonderful against Coca-Cola, the Supreme Court held that ______.

a. the Food and Drug Administration on product content labeling barred a Lanham Act unfair competition lawsuit b. the Lanham Act has no bearing on food and beverage labeling c. the Food and Drug Administration on product content labeling barred a deceptive labeling lawsuit d. false and misleading labeling could be grounds for a lawsuit even when the labeling met the Food and Drug Administration’s minimum content requirements

Communication & Mass Media

Even though the sales of downloaded music are up, the sales of other recordings are so far down that they have offset the gain and produced an overall decrease in total sales

Indicate whether this statement is true or false.

Communication & Mass Media

People often don't listen to others because they stereotype them and assume they have nothing to say

Indicate whether the statement is true or false

Communication & Mass Media

Corine decides to write out the first and last sentences of her presentation to include in her speaking notes. Is this acceptable?

A) Yes; speaking notes can include the first and last sentences of a presentation B) Yes; but they must be highlighted and on separate note cards C) No; only the introduction and conclusion may be written out D) No; short notes are the only format permitted for use in speaking notes

Communication & Mass Media