In a television commercial, an actor says, “I’m not a dentist, but I play one on TV.” He then proceeds to endorse a smile-enhancing product. Explain from the perspective of the fundamental attribution error how the audience might process his message.?
What will be an ideal response?
ANSWER:
?The fundamental attribution error occurs when we rely more on trait attributions and discount situational aspects. An audience is more likely to overemphasize the personal attributes of the actor as being a dentist, and fail to appreciate the circumstances of the message being delivered within the context of a commercial. As such, they will likely perceive the actor as being more expert than he/she actually is.
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