Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?
A) advertising
B) public relations
C) sales promotion
D) events and experiences
E) personal selling
C
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Operating expenses that are incurred for the sole benefit of and are traceable to a specific department are known as ____________________
Fill in the blank(s) with correct word
________ are the set of descriptor variables based on the newness of the purchasing situation
A) Demographics B) Operating variables C) Situational factors D) Buy classes
Because nations use different _____ and rules in their daily business operations, sometimes records within one company are incompatible.
Fill in the blank(s) with the appropriate word(s).
As per the UCC law of sales, contract modifications do not require considerations
Indicate whether the statement is true or false