Organic Foods International has decided to increase its market share by hiring a marketing rep to visit businesses in the area and invite their employees to shop at Organic Foods and attend monthly health events that take place at Organic Foods stores. Each of the individual stores has hired two new employees to handle the anticipated increase in customer traffic. Organic Foods is using a _____ strategy.
A. cutting-edge
B. stability
C. defensive
D. growth
E. diverse
D. growth
A growth strategy is a grand strategy that involves expansion, as in expanding sales revenues, market share, number of employees, or number of customers or (for nonprofits) clients served.
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a. true b. false
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A. more easily comparable than domestic data B. more difficult to understand than domestic data C. more reliable than domestic data D. more easily accessible than domestic data E. more accurate than domestic data