A candidate for State Senate gives a campaign speech in which she begins by reminding her

audience that during her 10 years on the city council, she has been an honest and capable public
servant. Which persuasive appeal is she using?

A. Ad hominem
B. Ethos
C. Logos
D. Deduction


B

Communication & Mass Media

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The Rhetorical canons include invention, organization, style,

delivery and A. presentation. B. memory. C. elocution. D. outlining. E. language.

Communication & Mass Media

All of the following are goals of research in preparation for a speech EXCEPT

A) to develop or strengthen your own expertise in the topic. B) to find evidence that supports your ideas. C) to make your ideas clear and understandable for your audience. D) to make your ideas pertinent to the audience. E) to organize your information.

Communication & Mass Media

When using natural presumption as a tool for audience analysis, it is advisable to

ask such questions as what information on a subject might (a) hold the advantage of novelty. (b) be easily found on the Internet. (c) reflect artificial presumption. (d) All of the above

Communication & Mass Media

Which tasks have the highest priority?

A. Urgent and Important. B. Important and Not Urgent. C. Not Important and Urgent D. Not Urgent and Not Important

Communication & Mass Media