"Product" means
A. all the elements in a firm's marketing mix.
B. something that has been produced, packaged, branded, and given a warranty.
C. the entire physical output of a firm.
D. a physical good with all its related features.
E. a physical good or service that offers potential customer satisfaction.
Answer: E
You might also like to view...
A fundamental difference between regular marketing and global marketing is the scope of activities
Indicate whether the statement is true or false
Income statement accounts are also known as which of the following?
a. Nominal accounts b. Real accounts c. Closing accounts d. Both a and c
The more loyal a firm's profitable customers, the lower its customer equity
Indicate whether the statement is true or false
According to research, familial relationships are no longer a major characteristic that influences attitudes in the United States
Indicate whether the statement is true or false