Primary research differs from informal research in which one of the following ways?

a. Primary research is often more costly than informal research.
b. Primary research is often more timely than informal research.
c. Primary research is more unbiased than informal research.
d. Primary research is more often conducted by experts with statistical expertise than
informal research.


a. Primary research is often more costly than informal research.

Communication & Mass Media

You might also like to view...

Those with the most power in a society decide what constitutes _____ capital, which are certain bodies of cultural knowledge and competencies that people need to function effectively in society

a. economic b. cultural c. critical d. social

Communication & Mass Media

Realizing that a letter personally addressed to you with several references to your hometown and school is part of a mass mailing and not a personal message demonstrates your media literacy

Indicate whether this statement is true or false.

Communication & Mass Media

During which step are objectives set, audiences defined, and strategies decided?

a) Programming b) Policy formulation c) Communication d) Feedback

Communication & Mass Media

Kip has been dating Theresa for less than a month. Kip wants to become closer to Theresa by sharing some very personal information, but he is also nervous about revealing too much, which could have negative relational consequences. Which dialectical tension is Kip experiencing?

A. openness and protection B. autonomy and connection C. real and ideal D. novelty and predictability

Communication & Mass Media