C. R. Ransom crafted a five-stage model for any word-of-mouth campaign. Identify the five stages

What will be an ideal response?


(1) establish excellence, (2) appreciation approval, (3) get free publicity, (4)
communication follow-up, and (5) blog control.

Communication & Mass Media

You might also like to view...

When team members are willing to rely upon each other, they have established:

a. Trust b. Group identity c. Team coordination d. Task integration

Communication & Mass Media

As a college student you take a history course about the Vietnam War. You are not particularly fond of the professor

What do the notions behind prior experience tell us if you had a choice to take another course from this professor? Would you take this course again, why or why not? What will be an ideal response?

Communication & Mass Media

Fred's community is considering a city-wide smoking ban. He is trying to do research on the effects it will have on small business owners in the community. Which of the following would be the best way for him to gather information?

a. books b. magazines c. interviews d. encyclopedias

Communication & Mass Media

Communication that occurs within yourself is referred to as _____ communication

Fill in the blanks with correct word

Communication & Mass Media