The best way to decide which type of lead to write for a given story is to ______.
A. survey your audience and determine which type of lead they most enjoy
B. pick whichever approach emphasizes the most important information in the story
C. ask your editor for guidance about the publication’s house style
D. create a “signature” style for your leads and use it in every story
B. pick whichever approach emphasizes the most important information in the story
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The ability to elicit disclosures from others is referred to as ______.
a. secrecy b. responsiveness c. capitalization d. co-rumination
________ language is open to two or more legitimate interpretations
a. Misleading b. Ambiguous c. Ethical d. Deceptive
"Bringing IP functionality to legacy equipment, Siemens will unveil an IP adapter for its Optiset line of
desktop office telephones. By transferring the switching fabric from the line card on the PBX to an Ethernet port, the adapter will allow enterprise users to convert to IP calls without buying new line equipment." The difficulty in comprehending what this press release means is the result of A) gobbledygook. B) trigger words. C) industry jargon. D) abstract qualifiers.
Betsy Ann watched the new boy participate in class, determining that he seemed intelligent and well spoken. Betsy Ann was engaging in
a. impression formation. b. confirmation bias. c. attribution. d. stereotyping.