Discuss the advantages of using the services of an advertising agency
What will be an ideal response?
Today's agencies employ specialists who can often perform advertising tasks better than the company's own staff can. Agencies also bring an outside point of view to solving the company's problems, along with lots of experience from working with different clients and situations. So, today, even companies with strong advertising departments of their own use advertising agencies. Most large advertising agencies have the staff and resources to handle all phases of an advertising campaign for their clients, from creating a marketing plan to developing ad campaigns and preparing, placing, and evaluating ads and other brand content.
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Demographic segmentation is best described as using characteristics of ________ to segment the market.
A. economics B. political stability C. geography D. human populations E. government regulations
Managerial accounting information is limited or restricted by which of the following authorities or principles?
A. Generally Accepted Accounting Principles B. Managerial Accounting Standards Board C. Value-Added Principle D. Securities and Exchange Commission
Which of the following is an appealing benefit that entrepreneurs enjoy?
A. The ability to set their own hours B. The guarantee of a fixed income C. Minimal workload D. Minimal risk
Which of the following expenses involves the working capital a company needs for operation?
A. the money required to acquire a competing firm B. the money required to set up the power grid for a new manufacturing plant C. the money required to pay the salary of employees D. the money required to purchase equipment necessary to begin operations E. the money required to purchase land in order to set up a plant