Which of the following is NOT a trend affecting marketing planning strategy in the area of business and organizational customers?
A. interactive bidding and proposal requests
B. web portals and Internet sourcing
C. closer relationships and single sourcing
D. more use of JIT and EDI
E. less reliance on e-commerce and supply chain management
Answer: E
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Which of the following will help an organization maintain consistent business operations?
A. A new office policy states that all managers can implement their own policies for purchasing supplies and materials. B. Marketing decides to save customer's email addresses in the marketing system, even though other organizational systems do not have this capability. C. Marketing, sales, and accounting departments decide to use the same vendor for a new system. D. Sales decides to implement a new system without considering other departments.
AIO stands for ________
A) activities, interests, and opinions B) abilities, interests, and opinions C) activities, interests, and organization memberships D) abilities, income, and opinions E) activities, income, and opinions
The opening Chapter 7 scenario involving General Mills illustrated ________
A) the fact that legal counsel usually ignores public relations counsel B) the ever-contentious relationship between the disciplines of law and public relations C) the food giant's heavy-handed approach to those who engaged with the brand D) the contentious relationship between consumers and the company
A model is a simplified representation of a simple entity or phenomenon.
Answer the following statement true (T) or false (F)